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Trademark Usage Guidelines
Only those who are authorized by Solatube International, Inc., in a signed written agreement, may use any of its trademarks (“Solatube Marks”), and if so authorized, must comply with the following trademark usage guidelines:
- USE APPROPRIATE SYMBOLS:
The appropriate symbol must appear in the first, most prominent use of each Solatube Marks, but may be omitted for convenience in subsequent uses in the same body of text. The symbol should appear in superscript font on the upper right shoulder of the Solatube Marks. For example: Solatube® Note: When unable to display the symbol in the form shown above, it is acceptable to instead use “(R)” or “(TM)” immediately following the Solatube Marks. For example: Solatube(R)
- THE SOLATUBE MARKS SHOULD STAND OUT:
Use bold face, italics, ALL CAPITALS or Initial Capitals when using the Solatube Marks so they stand out from the rest of the text. For example: Solatube® SOLATUBE® or Solatube®
- USE HOUSE MARK AND PRODUCT MARK:
The Solatube® house mark must appear before the first, most prominent use of a Solatube product mark, on the same line. For example: Solatube® Brighten Up® Series daylighting system.
- USE SOLATUBE MARKS AS ADJECTIVES, NOT NOUNS OR VERBS:
Solatube Marks are adjectives, and should be used together with the generic terms they modify.
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The words “tubular skylights” or similar generic product terms should immediately follow any Solatube Marks. For example |
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INCORRECT
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See why Solatube® is good for the environment. |
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CORRECT
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See why Solatube® tubular skylights are good for the environment. |
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Solatube Marks should not be used as nouns. For example: |
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INCORRECT
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What is a SOLATUBE®? |
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INCORRECT
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Order your SOLATUBE® today. |
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CORRECT
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Order your SOLATUBE® tubular skylight today. |
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Solatube Marks should not be used as verbs. For example: |
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INCORRECT
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I SOLATUBED my home. |
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CORRECT
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I installed a SOLATUBE® tubular skylight. |
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Solatube Marks should not be used in a plural or possessive form. For example: |
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INCORRECT
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SOLATUBE’s tubular skylights will brighten your day. |
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INCORRECT
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SOLATUBEs will brighten your day. |
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CORRECT
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SOLATUBE® tubular skylights will brighten your day. |
- USE SOLATUBE MARKS IN EXACT FORM:
Solatube Marks should not be altered in any way or used as clever play on words. For example:
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INCORRECT
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SOLARTUBE or SOLATUB |
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CORRECT
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SOLATUBE® |
- USE APPROPRIATE OWNERSHIP LEGENDS:
The appropriate ownership legend must be displayed at least once in any materials where Solatube Marks are used. Such legend should list all Solatube Marks used in the materials and would generally read as follows: “Solatube and sun logo are registered trademarks of Solatube International, Inc.”
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